City Girls' JT Stars in the New Flower by Edie Parker Campaign
As part of the brand’s official launch in Florida.
Female-founded cannabis brand, Flower by Edie Parker, just announced its official launch in Florida and who better to celebrate with than City Girls’ JT? The Miami native stars in the brand’s new “High in the 305” campaign, showcasing the latest design-led accessories and cannabis products.
Leaning into the artist’s Florida roots, the new campaign is lensed by Emma Swanson and showcases the Petal Puffer, an all-in-one rechargeable vape which comes complete with a Flower by Edie Parker reusable storage case.
“Everyone knows I’m from the sunshine state, so when Flower by Edie Parker approached me for this, I was thrilled to represent my home. The campaign was so fun and glam. Edie is bringing the heat to the 305 and I can’t wait to watch these pictures light up the city,” said JT in the brand’s press release.
“We have a strong existing customer base in the state through our heritage handbag and smoking accessory business, and we’re excited to be expanding our footprint with this partnership. JT is a true Edie Parker Flower girl; confident, bold, original, and cool,” adds Brett Heyman, the brand’s founder and creative director.
Take a look at the new visuals above and head to the brand’s website to shop its latest products.
In other campaign news, check out Rina Sawayama for UGG.
