Melissa Launches a New Collaboration With "The Powerpuff Girls"
Sugar, spice and everything nice in a sandal.
Tapping into the booming adult collectibles space, Brazilian footwear label Melissa has teamed up with The Powerpuff Girls for its first-ever blind box collection. The nostalgia-fueled collaboration bridges the gap between fashion, mystery toys and statement footwear, making it the perfect drop for both adults and kids.
The surprise-and-discovery assortment features miniature figurines of Blossom, Bubbles, Buttercup and an ultra-rare chase figure of villain H.I.M. Crafted from Melissa’s signature vegan PVC material, Melflex, each collectible comes styled in iconic Melissa silhouettes and infused with the brand’s instantly-recognizable tutti-frutti scent. While blind boxes are a new frontier for the label, the drop nods to Melissa’s own history with collector culture, recalling the promotional gifts it debuted in Brazil back in the 1980s.
Beyond the figurines, the capsule is as fashionable as ever. For adults, the Melissa Kitten Heel + The Powerpuff Girls reimagines the low-heeled thong sandal through the vibrant, candy-colored lens of Townsville’s favorite trio. Little ones can also get in on the action with two playful takes on a house classic: the Mini Melissa Possession and Mini Melissa Possession Heel.
To celebrate the crossover, Melissa unveiled an immersive, blind box-inspired installation at its Galeria Melissa São Paulo flagship on Rua Oscar Freire, which will continue to host upcoming activations for the drop.
The Melissa x The Powerpuff Girls collection is available to purchase now on the Melissa website.
In other news, ASICS and JUNTAE KIM turned the GEL-KINETIC FR into a dress sneaker.
