This Casablanca Campaign Is a Sun-Soaked Cinematic Dream
Inspired by surfing, skating and sunsets in Hawaii.
This campaign feels straight out of a movie. Casablanca just dropped its Beach Club 2026 campaign, and it’s inspired by all things surf, skate and Hawaii.
Shot at a motel, the gritty location contrasts with the soft lighting and warm colors. A parking lot, a 1950s diner and an empty swimming pool turned skate bowl make up the set where models lounge and play the characters behind this cinematic dreamscape. The brand has perfectly combined high fashion with the down-to-earth, bohemian nature of surf and skate cultures in this artistic collision.
Lensed by two photographers, Corentin Leroux and Myles Hendrik, they captured the series of images to complement each other. Leroux’s polished scenes of models lounging outside motel rooms in plastic chairs contrast with Hendrik’s more spontaneous approach. The point-and-shoot style easily captures the real moments of the muses in their playful energy. It’s easy to forget you’re looking at a fashion campaign here.
For Beach Club 2026, Casablanca’s signature motifs appear through graphics inspired by Hawaii. Lush greens are seen in knit dresses and crochet pieces, while silk sets and jersey separates are adorned with wave motifs and tie-dye effects. Beach Club classics like the terry towelling pieces and ringer tees ground the collection and take the homage to vintage surf culture further. The brand’s monogram is also reversed so that the vibrant hues appear against a deep black background. And of course, swimwear makes its appearance too.
Check out the dreamy campaign above and head to the brand’s website to shop the collection.
In other news, check out our editors’ picks of the top beauty from 2025.
