NUDE PROJECT Tributes Brazil's Artistic Spirit With Its New Campaign
Teaming up with former football legend Ronaldinho.
Spain’s biggest streetwear brand, NUDE PROJECT, just dropped its biggest collaboration to date — teaming up with Brazilian football legend, Ronaldinho. Showcasing the artistic spirit of Brazil, the collection tributes the “Joga Bonito” and follows the concept of “Lil Kid, Big Dream.”
Comprising 30 pieces, the collection ranges from casual everyday clothing to luxury garments, with each piece taking inspiration from Rio de Janeiro’s vibrant carnival and infectious energy. Featuring gradient jacquard knitwear, printed tees, straight-leg jeans and long-sleeved polos, the collection also offers a range of womenswear co-ords, from sporty shorts to puffball skirts.
“Ronaldinho wanted each piece to be a part of his story. It’s not just a clothing collection; it’s a way to share who he is, what he’s lived through, and even his art, his most unknown side until now. I get emotional every time I think about the fact that we’ve launched such an iconic collection with our childhood idol,” says Bruno Casanovas, co-founder and creative director of Nude Project.
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“This collaboration has been inspiring. We aimed to turn the everyday into art and the ordinary into extraordinary, and with this drop, we’ve taken the essence of the brand to another level. In part, we’ve seen ourselves reflected in Ronaldinho’s story and how he managed to turn his dreams into reality. This project is a celebration of authenticity, creativity, and the freedom to express oneself without fear. That’s why the motto ‘Lil Kid, Big Dream’ perfectly reflects the special message we want to convey with this collaboration,” he adds.
To celebrate the release, NUDE PROJECT traveled to Brazil with photographer Pepe Herreros to capture the sense of inspiration and energy that the collection tributes, taking over the vibrant streets of Vila Nova and Copacabana Beach.
Take a look at the new campaign above and head to the NUDE PROJECT website to shop the collection.
In other campaign news, check out the latest drop from TRIANGL.
