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Meet SENIQ, the Apparel Brand Made for Women Who Love the Outdoors

Designed to move with you, from street to trail.

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Meet SENIQ, the Apparel Brand Made for Women Who Love the Outdoors

Designed to move with you, from street to trail.

It’s easy to take the outdoors for granted, but American apparel brand SENIQ (pronounced scenic) is here to make that great outdoors – which they regard as our most accessible wellness tool – more accessible and more stylish.

Co-founded by veteran hikers Valentina Thompson and Madison Hilson, the brand was inspired by their shared passion for the outdoors. They set out to address the lack of stylish yet practical garments that could take them from everyday life to the trail and back again. SENIQ marries high-performance design with bold style, and their Spring/Summer 2025 collection, “Trail System,” delivers in shades of pink, orange and teal.

Three new designs join their dynamic ranks: there’s the rugged “Tectonic Pant,” the versatile “Off-Grid Legging” and the sleek “Off-Grid Halter.” All  are designed with hiking, climbing and everyday adventures in mind. They join fan favorites like the “Dirtpop Trek Jacket” and “Oasis Tank” in new colorways (“Dew,” “Hazelnut” and “After Dark”).

“By connecting mind to movement, the outdoors becomes more than just grounds for physical activity but an oasis for mental reset and growth,” explains the press release. “We build outdoor apparel for women with a modern approach. Women should be able to enjoy the outdoors without compromising style, our designs are made to move with you — from street to trail.”

SENIQ’s SS25 collection, “Trail System” is available for purchase from March 12 on the brand’s official website. Click the gallery to get a glimpse of the pieces.

For more activewear news, read about Flannels’ latest active campaign.

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