Heaven by Marc Jacobs Teams up With Y/PROJECT
Debuting a collaboration that was two years in the making.
Heaven by Marc Jacobs has become known for its impeccably curated collaborations and campaign stars, teaming up with the likes of Dilara Findikoglu, Dr. Martens and Mia Khalifa over the years. Its latest partnership is one that’s quite likely very close to every fashion fan’s heart, reigniting the legacy of one Mr. Glenn Martens at Y/Project, who announced his departure from the label in September last year.
Sharing a teaser of the collection on Instagram, Heaven claimed that the collaboration is “two years in the making,” confirming that it has, in fact, been designed under the creative vision of Martens. Blending the punky streetwear aesthetic with Heaven’s Y2K-inspired designs, the collection favors shrunken hoodies, distressed denim and graphic baby tees, with a few exaggerated silhouettes for good measure.
Arriving with a pared-back campaign starring Ken Carson and Alana Champion, the collection seemingly acts as the perfect goodbye for fans of Y/Project – but also suggests that there could still be unreleased collaborations to come…
Take a look at the campaign above and head to the Heaven by Marc Jacobs website to purchase.
In other campaign news, Alex Consani and Gabbriette debut new season Mugler.
