Coach's New Soho Sneaker Isn't Just for Walking...
The brand’s newest campaign celebrates the shoe’s versatility.
Coach recently dropped its new Soho Sneaker silhouette and to celebrate, the brand has released a campaign that highlights its versatility. Titled “Not Just For Walking,” the new release stars singer Audrey Nuna, model Giovanna Ramos, college basketball player Tahaad Pettiford, WNBA player Satou Sabally and NASCAR driver Toni Breidinger.
Designed to follow you along all parts of your life, the Soho sneaker first made its debut during Coach’s Spring 2025 runway show. Taking inspiration from the cross-training sneakers of the late ’80s and early ’90s, the retro-inspired design is named after NYC’s Soho neighborhood.
Celebrating the official launch is a campaign film directed by filmmaker Colin Tilley, showcasing all the ways that the Soho sneaker fits into your life. For example, Nuna uses it to prop open a door, Pettiford uses it as a basketball and Breidinger flips it into a phone holder to watch a race. Also captured through a series of still images, the campaign imagery is lensed by Chris Maggio.
Take a look at the campaign above and head to the Coach website to shop the Soho sneaker.
In other footwear news, Rombaut’s “Core” collection has landed.
