Internet Darling Quen Blackwell Stars in New Glossier Campaign
The brand’s bestselling “Balm Dotcom” is entering its “Espresso” era.
Glossier‘s cult-favorite “Balm Dotcom” is dropping a new shade and YouTuber Quen Blackwell is the face of the launch. Set in an office, Blackwell plays the ultimate corporate baddie, swiping on the coffee-toned “Espresso” lip balm between meetings, important emails and spilling the break room tea.
“This rich blend captures the essence of freshly roasted coffee beans, steamed milk and vanilla cold foam in one nourishing formula,” the brand said in a press statement. “With its perfectly balanced bittersweet flavor and cool mocha tint, this balm is your new daily pick-me-up.”
The product includes ingredients like beeswax and lanolin, which assist in retaining moisture in the lips and keeping the skin hydrated. It also contains rosemary leaf extracts, upuacu fruit and rice bran, and castor seed oil to help coat areas of dryness with a flush of nourishing fatty acids.
@glossier Back by popular demand! Espresso Balm Dotcom is where buzz meets balm, where chaos turns into calm. Freshly roasted espresso, steamed milk + vanilla cold foam with a dark brown tint… It’s the power move your lips deserve. Shop now at Glossier and @sephora ♬ original sound – Glossier
Glossier’s “Balm Dotcom” in “Espresso” retails for $24 USD and is now available on the brand’s website and Sephora.
For more beauty news, check out our coverage of Keys Soulcare’s partnership with digital media platform The Skin Deep.
