How Karrueche Tran and Bloody Osiris Bring Courvoisier’s Pregame Rituals to Life
A new campaign film by Mark Anthony Green spotlights Courvoisier as the spirit and vibe for gatherings.
Sometimes, the best parts of a night out aren’t the main event but the moments that lead up to it — the pre-party drinks, picking out your best look and the thrill of anticipation. Courvoisier’s latest campaign, “Bring Your Own Courvoisier, #BYOCV” encapsulates this experience through an immersive film and events across major cities that turn the pregame into the main attraction.
The cognac brand has been getting the party started since the 18th century — it was the spirit that guests toasted with at the opening of the Eiffel Tower in 1889 — and it has been a part of many prestigious social events since then. But through BYOCV, Courvoisier is shown in a new light, proving to be an essential element of early evening celebrations and rituals.
The campaign captured that anticipatory energy in an immersive film, titled The Courvoisier Call. The film was directed by Mark Anthony Green and features Emmy Award-winning actress Karrueche Tran alongside stylist Bloody Osiris. The two are usually out on the scene due to their fast-paced careers, so the project follows along as they select stylish looks and enjoy a glass of Courvoisier on the rocks before heading out.
“BYOCV resonates for me because it reflects real moments we all share,” said Bloody Osiris, “Bringing your own Courvoisier sets the tone for a high-energy, can’t miss gathering. It’s more than just a drinking moment; it’s a vibe and a statement.”
This mission is also amplified off-screen, as Courvoisier created custom, complimentary reusable bags printed with the BYOCV message for fans who purchase bottles at key retailers across the US, rolling out later this year. The brand will also debut its Courvoisier Dînatoire series, bringing the Courvoisier vibes to life over early-evening social experiences elevated by a French flair. Guests will have a chance to socialize over light bites and cocktails, and the first edition will kick off in New York City with Karrueche as the host.
“What I love about ‘BYOCV’ is how it captures those authentic pre-party moments we all cherish,” she shared, “It’s about making every get-together special and memorable, and I’m excited to host my own Dînatoire over a glass of Courvoiser and lemonade — my fave.”
Want to find out when the Courvoisier Dînatoire experience comes to your city? Visit courvoisier.com to learn more about the campaign and stay updated on BYOCV news. If you want to host your own BYOCV Dînatoire, check out Karrueche’s favorite simple mix cocktail recipe below.
