KATSEYE Heads to Japan With SHIBUYA109
The Grammy-nominated girl group is giving fans the ultimate experience.
Everyone’s favorite global girl group KATSEYE is heading to Japan for a major moment. The Grammy-nominated act teamed up with the shopping complex SHIBUYA109 for a hot campaign and a series of pop-up stores, marking the group’s first-ever collaboration with a commercial facility in Japan.
As part of the partnership, exclusive visuals from the campaign will take over the SHIBUYA109 building, giving fans the chance to see the striking shoot up close while visiting the landmark destination. Alongside the building takeover, the “KATSEYE JAPAN POP-UP STORE” will open in both Shibuya and Abeno, creating a dedicated space for fans to celebrate the group.
The pop-up will feature a curated retail experience, offering KATSEYE’s EPs and a selection of original merchandise, including T-shirts and photocards created especially for the collaboration. Visitors can also watch video content of the members inside the store, bringing fans even closer to the rising girl group.
Running for a limited time only, the pop-up will be open from March 27 through April 5 and will be free to enter. If you can’t make it to Japan, you can still tap into the moment by checking out the campaign visuals above and streaming the group’s latest record, BEAUTIFUL CHAOS.
In other news, check out Paloma Wool’s whimsical FW26 fashion week show.
