Kendall Jenner Is Captured in Motion for Prada FW25
Capturing “the intensity of dynamic life.”
Prada just dropped its new Fall/Winter 2025 campaign, lensed by Oliver Hadlee Pearch. Starring brand ambassador Kendall Jenner, the new release takes inspiration from “pictures in motion” and aims to capture the “intensity of dynamic life.” As a result, the visuals feature a slew of talents in constant movement, free-flowing through each frame without notice.
Spotlighting both FW25 menswear and womenswear, the new collection features “antiqued” leather pumps and distressed skirts, paired with wool jackets, light poplin shirts and miniskirts. Standout accessories include Prada’s Enchaine leather bag, along with the Dada Nappa leather bag and the Explore Shoulder bag in plush brown suede.
Exploring themes of “kinetic grace,” “collective force” and free attitudes, the collection and accompanying campaign aim to unpack the idea of intention, encouraging progress and the furthering of knowledge.
Along with the campaign stills, the offering features a video directed by Frank Lebon, which looks at the movement of the body within clothes.
Take a look at the new Prada FW25 campaign above and head to the brand’s website to shop the new collection.
In other campaign news, Kylie Jenner is officially a Miu Miu girl.
