On's New FW25 Campaign Features Four Major Athletes and a Brand New Shoe
Introducing the new Cloudpulse Pro.
On just dropped its Fall/Winter 2025 campaign featuring four major athletes and a new shoe. The sports stars include Ben Shelton, Iga Świątek, Ditaji Kambundji and Andri Ragettli, who train across various disciplines to compete at the highest level.
Whether building power on the tennis courts, endurance on the track or precision on the slopes, each athlete represents the ultimate discipline. The campaign is shot in real training environments to show their full movement and control with a film to “capture the grind behind the glory,” according to the brand’s press release.
The new visuals showcase the FW25 apparel collection with silhouettes specifically for advanced gym training. Highlights include the Train Bra redesigned for an improved fit, alongside fresh graphics to really elevate those more intense days.
The campaign also sees the athletes debut the Cloudpulse Pro, said to be its most stable training shoe yet. Specifically engineered for strength-based workouts with advanced forefoot pressure, the design is a serious entry into the competitive training space. While we may not be top-tier athletes, this collection is sure to make those gym days slightly more bearable, and maybe slightly more frequent.
The Cloudpulse Pro and FW25 collection are now available via the On website.
In other activewear news, PAL Sporting Goods heads to the country for FW25.
