BY:ERA Wants to Redefine Your Skincare Routine
With help from a new lineup of products that aim to support skin evolution.
Drawing inspiration from Italian dermatological science, new global beauty brand BY:ERA is attempting to tap into our skin‘s natural evolution without disruptions. With roots in Milan, BY:ERA ritualistically approaches skincare routines through pharmaceutical practices — in hopes of cutting out excess and emphasizing long-term results.
“BY:ERA’s perspective blends dermatological heritage, pharmaceutical rigor and a ritual based approach that frames skin evolution as part of a larger narrative rather than a problem to correct,” the brand says in a press release. Founded on these principles, BY:ERA refreshingly views skincare practices as a daily ritual that’s meant to support the skin in all of its stages.
Described by the brand as its “anchors,” the Time Traveller day cream and the Time Block night cream are intended to enhance your routine with lasting hydration while simultaneously protecting your skin from within. Beyond that, the brand’s lineup also includes serums, eye treatments and sunscreen — all of which are specially formulated to add balance to your routine and promote lifelong skin health.
The BY:ERA lineup ranges from $40 USD to $170 USD and is available for purchase on the brand’s website.
While you’re here, read about the new hair care line founded by the hair designer behind Stranger Things.
