Pepa Salazar Embraces the Chaos of Modern Femininity for SS26
With a campaign spotlighting a diverse cast of female creatives.
Carefree, charismatic and occasionally chaotic, if that sounds familiar, Pepa Salazar’s Spring/Summer 2026 collection is calling your name. Embracing spontaneity and unforced beauty, the new offering delivers attitude-driven pieces that are expressive and unapologetically alive. Did we hear new year, new you?
The campaign’s casting reflects a powerful and multifaceted female universe, spotlighting a diverse lineup of creatives including actress Ana Rujas, singer Amore, model Miriam Sánchez, historian Ana Garriga and stylist Helena Tejedor. Each woman brings her own distinct identity to the forefront, collectively embodying the spirit that fuels the collection.
Throughout the lineup, Pepa Salazar reworks design codes that might otherwise feel outdated, think feathers and florals, and breathes fresh life into these decorative classics. The elements are reimagined through twisted T-shirts and mini skirts, placing them firmly in a contemporary context. Asymmetry and diagonal cuts emerge as recurring motifs, introducing sculptural structure that drapes effortlessly across the body. Meanwhile, the brand’s unisex sensibility shines through with polo shirts featuring an embroidered logo and a heartfelt “miss you” printed across the back.
Bold, unexpected and intentionally imperfect, the collection mirrors the unpredictability of modern life, embracing beauty in the mess and confidence in the chaos.
Check out the campaign above featuring images of actress Úrsula Corberó, and shop the collection via the brand’s website.
In other news, check out what the celebrities wore at this year’s Critics Choice Awards.
