Willy Chavarria Is Giving UGG an Edgy New Look
With a campaign starring Eva Longoria, Becky G and more.
UGG is teaming up with visionary designer Willy Chavarria for an epic unisex capsule that seamlessly merges rugged biker culture with UGG’s signature cozy warmth, and this one is a whole family affair.
First teased on the runway during Paris Fashion Week and modeled by none other than Romeo Beckham, the seven-piece lineup explores the dynamic interplay of strength and tenderness, featuring premium full-grain leather exteriors paired with plush sheepskin and wool linings.
The footwear ranges from the edgy Guard Boot complete with a protective shin guard, to the slouchy Biker and Relaxed boots beautifully embellished with custom chrome hardware. Rounding out the shoes are the chic Otzo Clog and the cozy Hotel Chavarria Slipper for lazy days indoors. To complete the look, the duo is dropping a cheeky “Let’s UGG It Out” tee and embroidered Willy Chavarria Socks.
Chavarria describes the collection as a “love letter to the outlaw in you,” brought to life through a nostalgic, star-studded campaign titled “UGG and KISSES.” Inspired by ’90s sitcom Married… with Children, the campaign celebrates Mexican-American culture with a powerhouse cast including Eva Longoria, Becky G, Danny Trejo and Ivan Cornejo.
The Willy Chavarria x UGG collection will be available to purchase starting September 10 on the UGG website and select retailers.
In other news, Cecilie Bahnsen and ASICS’ new collab is here.
