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Natalia Vodianova Stars in Cou Cou's Fall Campaign

Showing an intimate portrait of motherhood.

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Natalia Vodianova Stars in Cou Cou's Fall Campaign

Showing an intimate portrait of motherhood.

Your top drawer is getting a chic, ultra-cozy upgrade. Sustainable intimates label Cou Cou tapped supermodel and philanthropist Natalia Vodianova for its Fall “Organic Cotton Classics” campaign, captured in her Paris home by artist Carlota Guerrero.

Celebrating raw, unpolished motherhood and timeless French nostalgia, the visual series highlights everyday essentials made from 100% organic cotton, completely free from synthetics and harsh dyes. The new drop introduces a chic, midnight-in-Paris-inspired Navy colorway across both Signature Pointelle and Cotton Jersey fabrications. The viral Rina Long Sleeve also gets an update, arriving in the signature pointelle. You’ll have to be quick to get your hands on this one.

If that wasn’t already enough, Cou Cou also dropped a pastoral Toile de Jouy print alongside three brand-new Fall cuts: The Petite Scoop, The French Long Sleeve and The French Midi Sleeve. Embodying strength, grace and effortless elegance, Vodianova proves that everyday underwear should feel just as good as it looks. Head over to Cou Cou’s website to shop the drop.

In other news, check out the best-dressed celebs at this year’s Emmy Awards.

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