FARM Rio's Latest Campaign Is a Vibrant Homecoming
Capturing the joy of Brazil’s fashion scene.
If your daily commute is feeling a little too grey, FARM Rio is bringing the color back. Co-founded by Rio de Janeiro native Katia Barros, the label’s latest drop is a vibrant homecoming, channeling the unmistakable joy, movement and warmth of Brazil’s fashion scene.
Titled AS CARIOCAS, the new campaign blurs the line between resortwear and polished city dressing. Inspired by Rio’s sun-soaked streets, collective scenes and shimmering coastline, the collection celebrates the women who embody the city’s spirit. Visually, the campaign unfolds like an impressionist painting, full of motion-blurred moments and saturated color palettes that capture the brand’s playful DNA.
The lineup leans into breezy silhouettes and statement prints, from voluminous dresses to tropical patterns designed to move seamlessly from beach days to dinner plans. Also included is a souvenir-inspired capsule featuring the iconic Copacabana print, spanning limited-edition totes, cups, stationery and clothing pieces.
“AS CARIOCAS is all about the women we have been inspired by and created for since day one,” Barros shares. “A love note to the beauty and joy they bring, sometimes with nothing more than a dress, wherever they are in the world.”
The collection launches this March, so head to the FARM Rio website for updates.
In other news, check out McQueen’s FW26 runway show.
