FARM Rio Brought Brazilian Funk to Real Madrid
Adding a splash of color to Los Blancos.
Football and high fashion are colliding in a major way as Real Madrid, adidas and Brazilian favorite FARM Rio link up for a vibrant new collection. Fronted by Real Madrid superstars Jude Bellingham, Vinícius Júnior, Linda Caicedo and more, the campaign brings a lively taste of Rio de Janeiro straight to Madrid.
Giving Real Madrid’s iconic sportswear a bold tropical makeover, the range reimagines classic club pieces using FARM Rio’s signature aesthetic. Five exclusive prints inspired by Brazilian nature, local craftsmanship and football culture take center stage, transforming pre-match jerseys, tracksuits, hoodies, scarves and everyday accessories with bright patterns set against Real Madrid’s classic white.
The accompanying campaign captures the celebratory spirit of altinha, a traditional Brazilian beach football game. Shot with high-energy visuals, Bellingham, Vini Jr. and their teammates show off the creativity and passion that connects Brazilian street culture with the world’s biggest sport.
Marking both the next chapter of FARM Rio’s ongoing partnership with adidas and the celebration of the label’s brand-new store opening in Madrid, this drop is set to be one of the season’s hottest crossovers.
The Real Madrid x adidas x FARM Rio collection is available to purchase now on the FARM Rio and adidas websites, as well as Real Madrid’s online store.
