Adanola Just Made Its Best-Selling Collection Even Better
Proving that there’s always room for improvement.
Don’t touch something that’s already perfect, right? Well, Adanola says that’s not always true. The brand is proving that even a cult favorite can get better with age.
Following some deep-dive customer feedback, the Manchester-born label is relaunching its much-loved Ultimate Collection, refining the very first line created by founder Hyrum Cook. It’s a full-circle moment for Adanola’s cornerstone range, elevating those buttery soft staples you already live in with smarter fabrics and a more sculpted finish.
The refresh is all about the details you’ll actually notice. The brand has swapped screen-printed labels for pad printing to stop that annoying peeling after a wash, and it’s leveled up the elastane for better stretch and recovery. Translation: your leggings won’t lose shape after a heavy gym session.
The team also conducted a total re-fit across the board, focusing on better compression and a seamless, second-skin feel. For the bras, say goodbye to bulk, as new bonded straps offer a smoother silhouette while keeping the support exactly where you need it. This is the same aesthetic you love, just reengineered to perform way better.
The revamped Ultimate Collection is now available via the Adanola website.
In other news, here’s what fans have to say about the outfits in Euphoria’s wedding episode.
