UNDERDAYS Just Launched Its First-Ever Bra Collection
You can finally have a full matching set from the comfort-first brand.
The moment all UNDERDAYS fans have been waiting for… the launch of its first bra. The brand is expanding beyond its bestselling underwear, marking a new chapter for the wellness-focused label.
Designed to pair with its signature briefs, the debut lineup is crafted from the same ultra-soft TENCEL Micromodal fabric that has become a staple of the UNDERDAYS offering. The collection features two everyday silhouettes: the Everyday Soft Plunge, complete with moulded, seam-free cups for an invisible finish under clothing, and the Everyday Soft Balcony, which uses seamed cups to create natural shape and lift. Both styles are entirely wire-free, prioritizing comfort without sacrificing support.
Known as the first underwear brand to incorporate probiotic technology directly into its fabrics through its proprietary UNDERskin innovation, UNDERDAYS has built its reputation around intimate wellness. The launch of bras extends that mission beyond briefs, reinforcing the brand’s vision of underwear as an essential part of your self-care routine.
As beauty trends continue to shift toward wearable wellness and sensory-focused design, UNDERDAYS is positioning lingerie as more than a wardrobe basic. Instead, the brand sees underwear as the body’s first layer of care. This is everyday comfort, from the inside out.
The new bra collection is now available via the brand’s website.
In other news, check out UNIQLO’s latest loungewear drop.
