BTS' J-Hope and Louis Vuitton Unveil a New Sneaker Collaboration
Launching in pink suede for the summer.
BTS’ J-Hope is teaming up with Louis Vuitton on a new sneaker collab, and this one is pretty in pink. The singer became an ambassador of the French fashion house back in 2023, and after endless front row sightings and campaign appearances, his sense of style is finally hitting LV shelves this years.
Designed in collaboration with Pharrell, the sneaker is the perfect mix of streetwear and luxury. Taking Louis Vuitton’s BUTTERSOFT silhouette, the shoe features a bubblegum pink upper in smooth suede. Brown leather tags are stitched onto the tongue and toe box, with “HOPE” and the Louis Vuitton lockup embossed on them respectively.
On the side, the Louis Vuitton monogram arrives in a matching shade of pink with a white shadow. The two-tone midsoles complete the look in pink and white for a monochromatic effect. The rubber soles provide traction, with mini Louis Vuitton emblems adding grip and style.
Teased by KAWS on social media, this is already one of the best luxury footwear collaborations of the year.
The J-Hope x Louis Vuitton BUTTERSOFT sneaker will be available to purchase starting May 20 in South Korea, with a global release also slated for late May.
In other news, Balenciaga launched its new Radar sneaker silhouette.



















