The Most Underrated Fashion Perfumes to Add to Your Radar
From Chopova Lowena to Blondita.
Fragrance is a universal language that is already blurring the line between beauty and fashion. So naturally, labels like Chanel and Loewe have become synonymous with their cult-favorite scents. While it’s no surprise that every brand under the sun is releasing their very own perfume, sometimes you have to look a little deeper than Sephora’s best sellers to find your new signature scent.
Whether you’re a Blondita babe or a Chopova Lowena loyalist, the fashion perfume options are far more varied than you might think. Not to mention, niche perfumes are allowing us to delve deeper into the world of our favorite brands. Because while their pieces play into their distinct visual aesthetic, scents emerge as an entirely new medium to explore.
Ahead, we track down all of the hidden gems of the fashion fragrance world.
Chopova Lowena Perfume Collection
Chopova Lowena released not one, but three signature perfumes. While “Queen Rosa, Rosa is Queen” is a floral musky scent, “Hay, Zhasmina!” is warm yet woody and “Great Root, Green Ruth” is earthy fresh.
Blondita “Perfect Angel” Eau de Parfum
Beloved brand Blondita has officially entered the perfume world. Its fragrance debut is “Perfect Angel” — a candy-sweet fragrance with notes of raspberry, vanilla bean and whipped cream.
Gabe Gordon “Hardody” Eau de Parfum
“Hardbody” is anything but your typical perfume. As Gabe Gordon‘s second entry into the fragrance category, “Hardbody” contains evocative notes of latex, rose, metal and leather — inspired by the brand’s Spring/Summer 2026 collection.
“Acne Studios par Frédéric Malle” Eau de Parfum
“Acne Studios par Frédéric Mall” will be your new favorite if you love scents that are just as musky as they are sweet. Its vibrant scent profile is infused with peach vanilla, creamy sandalwood and white musk.
Anna Sui “Sundae” Eau de Toilette
If a cute bottle has you sold, get into Anna Sui‘s adorable “Sundae” Eau de Toilette. Available in yellow, pink and violet, the scents are inspired by ice cream sundaes with classically sweet gourmand notes like pink marshmallow and passionfruit pulp.
Abacaxi “Tropic of Sheena” Eau de Parfum
Harping on Abacaxi‘s artisanal roots, “Tropic of Sheena” is bottled by hand and infused with natural extracts of pink peppercorn fruit, Indian jasmine flowers, Japanese star anise and Vietnamese Oud.
