JENNIE Is the Newest Ambassador for Ray-Ban Meta
And we’re here for it.
Off the back of her killer collaboration with Frankies Bikinis, our favorite it-girl Jennie is back with another venture. This time, the K-pop superstar has teamed up with Ray-Ban and Ray-Ban Meta, just announced as their newest global ambassador.
To celebrate the announcement, Ray-Ban dropped a new campaign that captures the many facets of Jennie, blending themes of self-expression and minimalism with the brand’s signature DNA.
The release also marks the debut of the Ray-Ban Meta Blayzer Optics (Gen 2) silhouette, set to be the brand’s sleekest optical design yet. Crafted for all-day wear, the new frames boast a lighter, more adaptive fit. Along with the silhouette debut, the campaign also highlights a curated edit of Jennie’s favorite frames, featuring ’90s-inspired silhouettes, Y2K shield styles and retro cat-eye shapes.
Take a look at the campaign shots and BTS above and stay tuned for more from Jennie and Ray-Ban.
In other news, Lululemon is kitting out London’s marathon runners.
