Lululemon Is Kitting Out London Marathon Runners
To keep you looking good for all 42 kilometers.
By now, everyone knows that runners are the new hot topic. Sunday morning hangovers got swapped for early park runs, with run clubs being the new It-girl social activity. Now, marathons are becoming increasingly popular and flooding our social feeds as much more than just a sporting event, but an all-around aesthetic opportunity. So, who better than Lululemon to support the trend?
The activewear brand introduced The London Marathon Capsule Collection – YET Race Day Kit. The lineup offers a range of the brand’s signature running essentials in all-new colorways to keep you looking good through all 42 kilometers. Working with athletes globally, Lululemon takes real research and product feedback, injecting it into its high-quality gear.
The accompanying campaign features brand ambassadors Philly Bowden and Jonny Davies, shot in motion through the city streets. Shorts and tanks are offered with pops of orange, tie-dye patterns and emblazoned with the word “London.” We all know that quality gear that also looks good makes you feel good, too.
The capsule is now available on the Lululemon website and exclusively in six stores to shop ahead of the London marathon on April 26.
In other news, Kulani Kinis and Oceanus teamed up on a hot new beach drop.
