Nike Steps Into the Beauty World With "Project Goddess"
The campaign is reframing beauty as strength.
In an attempt to dismantle the negative stigma surrounding makeup, Nike has officially unveiled its “Project Goddess” campaign. Inspired by the idea that when you feel good about how you look, you perform your best — the athletic brand tapped French makeup artist Marie Guillon and German photographer Kapfhammer to execute the dreamy shoot.
“The result is an unreleased collection that redefines beauty as strength. To feel beautiful is to feel powerful, and that power is imbued into every piece. Far from frivolous, their work affirms beauty in a space too often dismissed or misconceived,” the brand says in a press release.
Designed by Nike’s senior innovator Landi Wilson, lead computational designer Sarah Hammond and expert computational designer Yuan Mu, “Project Goddess” aims to spotlight the power of feeling beautiful. Fronted by female athletes who deeply resonate with the theme, the shoot also highlights an upcoming collection of accessories that emphasize the same feeling of empowerment through beauty.
