Crocs Taps Mabel as Its Latest Ambassador
The Swedish-British singer celebrates authenticity in the “Do Your Thing” campaign.
Crocs is officially entering its next era of self-expression by tapping Swedish-British singer Mabel as its newest brand ambassador. Headlining the “Do Your Thing” campaign, the BRIT-nominated artist brings her signature blend of R&B glamor and London grit to the comfort-first footwear giant. This partnership is not about fitting in; it’s about showing up as your most authentic self, whether you’re hitting the studio or heading out with the girls.
Shot in London by Grace Pickering and styled by Simone Beyene, the campaign imagery shows how Mabel integrates the versatile silhouettes into her daily rotation. Seen leaning into cozy vibes with the Classic Crafted Clog in a rich “Milk Chocolate” hue, Mabel styles them alongside argyle socks and baggy silhouettes. The looks capture the singer in her element while she writes music, proving that staying comfortable doesn’t mean sacrificing that cool-girl aesthetic.
For those looking to elevate their footwear game, Mabel also puts her spin on the new Buckled Clog in “Vapour Ice.” This updated take on the brand’s signature silhouette features an adjustable backstrap for a secure fit. To make the pair her own, the singer decked them out with a metallic and pearl-heavy selection of Jibbitz charms for that extra sparkle.
The collection is now available via the Crocs and Schuh websites.
In other news, check out Kith’s first-ever pet collection.
