Half Magic Unveils a Limited-Edition 'Euphoria' Collection
Just in time for the show’s third season.
Half Magic has just announced a new collaboration with HBO, pegged to Euphoria‘s third season. The brand, led by Euphoria‘s head makeup artist Donni Davy, is releasing a limited-edition capsule of products inspired by the characters and their signature maximalist beauty aesthetic.
“So much of my heart went into creating this collection,” Davy says in a press release. “I am so excited for its release. This collection is truly for Euphoria fans which is why we wanted to give them a behind the scenes feel. Every product developed was inspired by those used on set, so you can use similar shades as you see on your favorite characters to reimagine the show’s iconic looks.”
The nine piece capsule includes two brand new products, four limited-edition shades and three bestsellers in collectible packaging. The new additions bring us the The Euphoria Eyeshadow Palette, a limited-edition palette featuring six duo-chrome shades named after the show’s characters, along with the “B*tch Ur My Soulmate” Extra Plush Lip Gloss. As for limited-edition shades, Half Magic is introducing Euphoria-inspired hues of its Glitterpuck Pressed Fairy Dust, Glitterpill Eye Paint, Face Gems and Beam Trap Complexion Illuminator.
The Half Magic x Euphoria Collection ranges from $14 USD to $59 USD and will be available for purchase at Ulta.
In other news, Lauren Betts wore NYX Professional Makeup to the WNBA Draft.
