Suni Lee Is Fragrance's Newest It-Girl
The gold medalist is partnering with PHLUR.
PHLUR has announced Suni Lee as its first-ever celebrity partner. In the new “Icons” campaign, the brand called upon the Olympian to be the face of its cult-favorite perfumes: “Missing Person,” “Vanilla Skin” and “Father Figure.” In addition to being a first for PHLUR, the partnership also symbolizes Lee’s official entry into the fragrance category.
Citing Lee’s strength and authenticity both on and off the gymnastics floor, PHLUR says the collaboration serves as an extension of its core principles of evolution and complexity. While the gold medalist has fronted a few beauty campaigns in the past, this new partnership with PHLUR undoubtedly speaks to her subtle yet timeless signature beauty aesthetic.
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As for the campaign itself, “Icons” attempts to reframe the brand’s hero perfumes through a refined storytelling lens. With Lee as the face, the shoot highlights each scent’s distinct energy as well as their undeniable cultural influence on beauty fans. As PHLUR’s most popular fragrances, “Missing Person,” “Vanilla Skin” and “Father Figure” have each earned devoted followings since their respective launches, and with the help of Lee, the campaign signals a new era for the brand.
In other news, Bottega Veneta released 10 new perfumes.
