It's a Monte Carlo Summer, According to Gucci
The brand just debuted its newest campaign starring Amelia Gray and Anok Yai.
Gucci is bringing the ultimate vacation energy with its latest summer campaign, swapping the everyday grind for the breezy shores of Monte Carlo. The vibrant visuals feature a star-studded cast, including it-girls Amelia Gray, Anok Yai and Tian Xi Wei, moving from open waters to poolside lounges, capturing the spirit of spontaneous travel, as Gucci does best.
The collection transitions effortlessly from daytime lounging to evening glam, featuring sharp tailoring, fluid shapes and relaxed denim. Accessories add to the seasonal narrative, spotlighting the white leather Mercato bag alongside the ever-classic Gucci Jackie, Venice and Gossip styles. The Madison and Melrose shoulder bags also arrive wrapped in the signature GG Monogram.
This year marks the 60th anniversary of the 1966 Gucci Flora motif, which was originally created for Princess Grace of Monaco, and, as a result, the print features heavily throughout the new collection.
Take a look at the latest campaign above, with the full collection now available for purchase in global Gucci boutiques, the brand’s website and at exclusive resort pop-ups.
In other fashion news, KITH took to the Caribbean to debut its newest women’s collection.
