Hailey Bieber is Bringing Her Off-Duty Look to Gap
Channelling ’90s vibes and boyfriend fits.
The link-up we didn’t know we needed? Gap and Hailey Bieber. The model’s signature off-duty look can now be replicated with “The Hailey Jeans,” a limited-edition denim capsule set to become your new uniform. The collection reimagines Gap’s relaxed pieces through Bieber’s effortlessly understated lens.
The lineup delivers pure nostalgia across two laid-back silhouettes. You can expect the slouchy Extra Baggy, inspired by the men’s vintage Gap pairs Bieber lives in, alongside the ultimate ’90s Low-Rise Loose. Crafted from 100% rigid cotton denim that breaks in over time, both fits come in three custom washes. The jeans also feature a cheeky nod to Bieber’s birth year with custom “1996” hardware and her actual signature printed right inside the pocket lining.
Bieber shared that the era’s effortless vibe inspired the collection, aiming for a modern yet nostalgic feel. To match the energy, the campaign, shot by Mario Sorrenti and soundtracked by The Cranberries’ track “Linger,” is a minimalist dream. Mark your calendars, because this exclusive drop is guaranteed to fly off the virtual shelves.
The collection launches on July 17 via the Gap website.
In other news, do we still need gendered fashion weeks in 2026?
