Vaseline Taps Jennie to Be Its First-Ever Ambassador
Plus, a new campaign spotlighting the brand’s body care products.
Vaseline has announced Jennie as global ambassador of its beloved body care collection. Citing the star’s cultural impact and shared passion for self-expression and confidence, the partnership is highlighting healthy skin and effective body care. In honor of Jennie’s new role, the brand is also introducing a new campaign inspired by her personal routine.
“For me, body care has always mattered just as much as hair and skin care, so partnering with Vaseline feels like a natural fit,” Jennie says in a press release. “I love sauna sessions and cold plunges to keep my skin feeling healthy, and afterwards I always reach for a moisturizing lotion to lock in the glow. Gluta-Hya is one of my favorites because it’s light, never sticky and leaves my skin feeling hydrated and dewy.”
Through the new campaign, Jennie is spotlighting Vaseline’s Gluta-Hya and Pro Derma body care collections. While the Gluta-Hya range merges advanced body care with high-performance formulas, the Pro Derma line aims to elevate our routines with active ingredients backed by skincare professionals.
In other news, Dove Cameron is the face of Diesel’s newest feminine fragrance.
