Bella Hadid Debuts ALO's New "California Blue" Colorway
Launching never-before-seen photos from her Pre-Fall campaign.
If anyone knows how to make a debut, it’s Bella Hadid. The supermodel recently fronted ALO’s Pre-Fall campaign, shot in her hometown Los Angeles by photography duo Mert and Marcus. Bringing sun-soaked energy to the activewear brand’s newest designs, the campaign was already a match made in heaven. But wait: there’s more.
Hadid secretly debuted ALO’s new West Coast-inspired colorway during the shoot, and we’re swooning. Intrdoucing “California Blue,” the latest shade coming to a Pilates studio near you. Launching shortly after Kylie Jenner debuted the “Pink Marshmallow” colorway, the rich blue is the polar opposite of the instantly-popular bubblegum pink look. Made for the new season, “California Blue” is reminiscent of the Pacific Ocean, morning surf sessions and late nights on the beach.
Bringing her own West Coast feel to the colorway, Hadid is effortlessly styled by Mimi Cuttrell in the laid-back images, adding a dose of California cool to the stunning new shade.
The “California Blue” colorway is available to purchase now on the ALO website and select retailers.
In other news, JISOO starred in ALO’s latest campaign, too.
