Make Up For Ever Links up With K-Pop Group NMIXX
Plus, the brand threw a party in NYC to celebrate the launch of the new Artist Colorglow Lip Balm.
Make Up For Ever is joining forces with K-pop group NMIXX for its newest campaign, spotlighting the brand’s new Artist Colorglow Lip Balm. In honor of NMIXX’s reputation for genre-blending music and individuality, the partnership pairs the six-member group with a playful product built around self expression. In celebration of its first-ever lip balm, the brand put on an event in New York City, complete with custom photo cards and glam stations to test out the launch.
“For us, beauty is another way to express who we are. Just like our music and performances, makeup allows us to explore different moods, styles and emotions,” NMIXX says in a press release. “We love how Make Up For Ever encourages everyone to embrace their individuality with confidence, and we’re so excited to celebrate the launch of Artist Colorglow Lip Balm together. We hope everyone feels inspired to express their own unique glow.”
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As for the lip balm itself, it launches in seven shades across glowy and glittery finishes, some of which are inspired by Make Up For Ever’s cult-favorite lip liner shades. Infused with hyaluronic acid, blueberry extract and peptides, the formula is said to deliver 24 hour hydration while also leaving lips smoother and plumper. The tubes themselves feature a candy-colored, collectible design, so the lip product can feel like an adorable part of your routine rather than just an afterthought.
The Artist Colorglow Lip Balm retails for $26 USD and is available for purchase on the brand’s website.
In other news, Jenna Ortega, Anya Taylor-Joy and Jisoo unveiled Dior Beauty’s new skin tint.
