Umbro and Pleasures Drop a Britpop-Inspired Collaboration
Merging ’90s music and football with Los Angeles streetwear.
PLEASURES is tapping into UK nostalgia, teaming up with iconic British sportswear label Umbro for a capsule rooted in 1990s Britpop and classic terrace style. Channeling the effortlessly cool energy of legends like Damon Albarn and Liam Gallagher, the drop bridges the gap between football fandom, alt-rock fashion and modern streetwear.
The collection has a carefree feel to it, with oversized silhouettes made for layering. The duo tapped into the archives to produce vintage-inspired football jerseys, relaxed track jackets and statement outerwear designed with a lived-in feel. Each piece blends Umbro’s signature double diamond logo with PLEASURES’ minimalistic trademark.
The collaboration brings a touch of Los Angeles to British subculture, designed to bring the mesh between sport, music and fashion back for a new era. It’s a love letter to the messy, magnetic energy of ’90s youth culture, crafted for people who prefer their jerseys with a touch of rock n’ roll.
The PLEASURES x Umbro collection is available to purchase now on the PLEASURES website and select retailers.
In other news, adidas and Simone Rocha unveiled their new collaboration.
