Willy Chavarria Redefines Sex Appeal and Inclusion for AW26
Putting the “WILLY WOMAN” center stage.
Willy Chavarria has unveiled “AUTOEROTICA,” his Autumn/Winter 2026 campaign that serves as an unapologetic celebration of desire, personal freedom and self-possession. Rejecting sanitized contemporary imagery, the campaign embraces a visceral, fearlessly sex-positive narrative that brings raw glamour and eroticism back to fashion with a 1970s-inspired confidence.
Trans-positive, queer-positive and radically inclusive, AUTOEROTICA places the evolving “WILLY WOMAN” front and center. She is formidable, glamorous and fully in control of her own image. Lensed by photographer Diego Bendezu, the raw and intimate visual campaign captures real human connection, humor and irreverent sensuality against a cinematic backdrop.
The AW26 collection builds on Chavarria’s signature tailored codes with exaggerated proportions and strong silhouettes. Powerful tailoring spans relaxed fits and schoolboy-inspired shorts, while structured shirting features the brand’s iconic pointed collars alongside padded-shoulder knits. The women’s designs push boundaries through sensual draping and playful contrast. Flowing silk dresses and voluminous gowns sit alongside leather miniskirts paired with work shirts, and form-fitting pencil skirts styled with peeking boxer shorts.
With AUTOEROTICA, Willy Chavarria proves once again that fashion is at its best when it serves as a fearless expression of identity and autonomy.
The Willy Chavarria AW26 collection is available to purchase now on the Willy Chavarria website and select retailers.
In other news, Diesel took its FW26 campaign on a trip around the world.
