PUMA's Latest Drop Signals the Future of Women's Sportswear
Sports

PUMA's Latest Drop Signals the Future of Women's Sportswear

Titled the “JER-SHE” collection.

STAUD Sport Takes You From the Runway to the Court
Sports

STAUD Sport Takes You From the Runway to the Court

The collection introduces a new era for the label, so you can stay active and look good doing it.

Tara Bernstein Joins made+ as Its First Brand Ambassador
Sports

Tara Bernstein Joins made+ as Its First Brand Ambassador

Celebrating the launch of its new bangr shoe.

Meet Jordan Rand, The Bisexual Model Merging High Fashion And Sport
Sports

Meet Jordan Rand, The Bisexual Model Merging High Fashion And Sport

In a new interview, the model-slash-athlete opens up about representation in sport and style.

Five Black Barrier-Breakers Sparking a Shift in Sport and Fitness
Sports

Five Black Barrier-Breakers Sparking a Shift in Sport and Fitness

In honor of Black History Month, Hypebae highlights Black creatives and athletes carving out a space for themselves and their community in fitness and sports.

Lewis Hamilton Is lululemon's Newest Ambassador
Sports

Lewis Hamilton Is lululemon's Newest Ambassador

This is not a drill.

Arsenal WFC Is Tackling Period Stigma in Sports
Sports

Arsenal WFC Is Tackling Period Stigma in Sports

Through a new campaign with Persil titled, “Every Stain Should Be Part of the Game.”

Was Serena Williams' Super Bowl Appearance "Petty?" She Says No
Sports

Was Serena Williams' Super Bowl Appearance "Petty?" She Says No

“I think I proved 23 times over (not counting 4 gold medals) that I simply don’t have time for petty.”

Nike and SKIMS Just Announced a New Collaborative Brand
Sports

Nike and SKIMS Just Announced a New Collaborative Brand

“Inviting more athletes and women into the world of sport and movement.”

Skylar Diggins-Smith Is Shooting for Change With Unrivaled Basketball
Sports

Skylar Diggins-Smith Is Shooting for Change With Unrivaled Basketball

“Each of us has a stake in this league, which makes every decision, game and moment matter that much more.”

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