9 K-Beauty Brands That Are Sustainable and Cruelty-Free
Beauty

9 K-Beauty Brands That Are Sustainable and Cruelty-Free

Everything from skincare to makeup.

Netflix Invests $700 Million USD To Produce More Korean Content
Film & TV

Netflix Invests $700 Million USD To Produce More Korean Content

Building on the success of titles like ‘Start-Up,’ ‘Itaewon Class’ and ‘Sweet Home.’

Starbucks Launches Special-Edition Figures With PLAYMOBIL
Culture

Starbucks Launches Special-Edition Figures With PLAYMOBIL

Here’s where you can get your hands on the limited merch.

A HYPEBAE Editor's Guide to the Best Contemporary Korean Handbag Brands
Fashion

A HYPEBAE Editor's Guide to the Best Contemporary Korean Handbag Brands

Chic, timeless bags designed in Seoul.

These Are the 11 Best Korean Dramas of 2020
Film & TV

These Are the 11 Best Korean Dramas of 2020

Add these to your binge playlist if you haven’t watched them already.

5 Highlight Moments of the 2020 Mnet MAMAs
Music

5 Highlight Moments of the 2020 Mnet MAMAs

“Silver Quarantine Lady” takes the spotlight while BoA celebrates her 20th debut anniversary.

’Tis the Season to Indulge on Orion’s Christmas-Themed Choco Pies
Culture

’Tis the Season to Indulge on Orion’s Christmas-Themed Choco Pies

A festive take on your favorite Korean snack.

G-Dragon Wants Your Parents to Wear the Upcoming PEACEMINUSONE x Nike Air Force 1 “Para-Noise”
Footwear

G-Dragon Wants Your Parents to Wear the Upcoming PEACEMINUSONE x Nike Air Force 1 “Para-Noise”

The K-pop star chats about the coveted shoe at a digital event with his fans.

5 Things to Know About Suzy Bae of 'Start-Up'
Film & TV

5 Things to Know About Suzy Bae of 'Start-Up'

From the early days of her career, to her role in the new K-drama series.

HEIGHTS. Spotlights Emerging Korean Labels in FW20 Editorial
Fashion

HEIGHTS. Spotlights Emerging Korean Labels in FW20 Editorial

From KIJUN to s/e/o, these are names to keep on your radar.

Iconic Music Venue Cakeshop Seoul Expands Web Shop, Kicking Off With JXCXXX Collaboration
Fashion

Iconic Music Venue Cakeshop Seoul Expands Web Shop, Kicking Off With JXCXXX Collaboration

Joining forces with emerging designer, JICHOI.

Unpacking Red Velvet Member Irene’s “Gapjil” Controversy
Culture

Unpacking Red Velvet Member Irene’s “Gapjil” Controversy

The K-pop artist has been called out for allegedly mistreating a fashion editor during a photoshoot.

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