“Founded from a desire to see black-owned hair businesses reach their fullest potential, Keash wants to help those who inspired it.”
Following previous criticism for lack of diversity and cultural appropriation.
“This ain’t some band wagon shit btw.”
The label commits to providing support to education, social justice and racial equality organizations over the next 10 years.
The initiative will also help Black-owned businesses in crisis in Chicago and other cities.
“The Black community has inspired and supported Supreme since day one.”
The artist also urges “industry partners and execs” to support the cause.
Proceeds will be allocated to the National Black Justice Coalition.
Supporting Black Lives Matter, Solace Women’s Aid and The Voice of Domestic Workers.
As well as an additional $30,000 USD per year to partner with organizations that focus on combating racial injustice.
100% of the profits will be donated equally to four charities.
Inspired by the “More Color, More Pride” flag.
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