COMME des GARÇONS CDG Drops Social Justice Charity Capsule
Following previous criticism for lack of diversity and cultural appropriation.
COMME des GARÇONS‘ sub-label CDG has just released a new capsule collection, with profits going to Minneapolis charity Northside Achievement Zone.
Dropping a series of logo-branded goods emblazoned with slogans like “Believe in a better tomorrow,”"thinking and doing will result in the FUTURE,” and more, the collection was originally set out to release with cheery welcome-back messages to customers returning post-coronavirus. Instead, the label has decided to release the capsule immediately, taking a stance and supporting the ongoing Black Lives Matter movement. Having previously been criticized for lack of diversity, as well as cultural appropriation last year after sending models in braided wigs down the runway, the charity move seems to be an effort to change by the label. It remains to see whether the brand’s effort is genuine, and will trickle down further through the company’s practices.
“This is just the first of many actions we are planning for Black Lives Matter,” a Dover Street Market‘s site explains. “Epitomising our continued commitment to furthering diversity and equality of opportunity within CDG and DSM, and to listen and learn and do better, in the struggle to obliterate the evil of racism, prejudice and discrimination from the world,” the statement continues, explaining that both COMME des GARÇONS and Dover Street Market will create changes within the company.
Shop the pieces now over at the Dover Street Market website, and see the full capsule in the gallery above.
