Kim Kardashian Is Dropping Three New Kimoji KKW Fragrances
Beauty

Kim Kardashian Is Dropping Three New Kimoji KKW Fragrances

Peach, Cherry or Vibes?

You'll Want to Get Your Hands on BYREDO's New Combs and Hair Fragrances
Beauty

You'll Want to Get Your Hands on BYREDO's New Combs and Hair Fragrances

Tame that mane.

Louis Vuitton's "Le Jour Se Lève" Smells like Sunshine and I'm in Love
Beauty

Louis Vuitton's "Le Jour Se Lève" Smells like Sunshine and I'm in Love

A closer look at the summery fragrance, complete with a personalized bottle.

Valentino Joins Forces with L'Oréal to Launch New Beauty and Fragrance Line
Beauty

Valentino Joins Forces with L'Oréal to Launch New Beauty and Fragrance Line

Maison Valentino gets into the luxury beauty business.

Sephora's Clean Beauty Category Will Be Launching Soon
Beauty

Sephora's Clean Beauty Category Will Be Launching Soon

It will include products free of parabens, sulfates and phthalates.

Chanel's N°5 L'EAU Collection Shows Two New Ways to Wear Fragrance
Beauty

Chanel's N°5 L'EAU Collection Shows Two New Ways to Wear Fragrance

“What’s your next move?”

Rooney Mara Is the Newest Face of Givenchy Parfum
Beauty

Rooney Mara Is the Newest Face of Givenchy Parfum

The actress wore the luxury fashion house to the 2018 Met Gala.

The BAE Bulletin: Here’s When and Where to Cop This Week’s Best Releases
Footwear

The BAE Bulletin: Here’s When and Where to Cop This Week’s Best Releases

KKW Fragrance, adidas Originals and Nike bring the spring heat.

Kim Kardashian's New KKW Body Fragrance Will Be Shaped Like Her
Beauty

Kim Kardashian's New KKW Body Fragrance Will Be Shaped Like Her

Boobs, butt and all.

Kim Kardashian Is Launching a New KKW Fragrance for the Beach Season
Beauty

Kim Kardashian Is Launching a New KKW Fragrance for the Beach Season

Summer needs to come sooner.

The BAE Bulletin: Here’s When and Where to Cop This Week’s Best Releases
Beauty

The BAE Bulletin: Here’s When and Where to Cop This Week’s Best Releases

Including the long-awaited Byredo x Off-White™ fragrance.

21 Makeup & Skincare Products You Need to Try out This Spring
Beauty

21 Makeup & Skincare Products You Need to Try out This Spring

Holy grails that HYPEBAE editors can’t live without.

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