Fruity Booty's SS26 Collection Is About To Be on Everyone's Summer Moodboard
Inspired by fleeting moments and everyday beauty.
Everyone’s favorite London cool-girl brand, Fruity Booty, is back again with a summer drop just in time for the warmer weather and Bank Holiday weekends (for the UK girls).
Inspired by small everyday details, the brand is known for its offbeat silhouettes and rejection of the male gaze, landing on something unique and perfectly feminine. This Spring/Summer 2026 season found its inspiration in unpainted nails, torn paninis on the beach, ornamental napkins and the more obvious parts of summer, such as pink skies, flip-flops and sandy feet. The brand’s ability to curate a mood and capture a moment in time, transforming that into its designs, is what makes it so lovable, worn by everyone from Iris Law to Kendall Jenner.
The first drop was shot and styled by Jazz Mignone and Alistair Nicholls, in a soft atmosphere of late afternoons, when you’re searching for shade-covered corners. Soft linens are paired with pops of summery pink, purple, blue and yellow across new silhouettes in lingerie, swimwear, clothing and accessories.
The almost neon shades are used in unexpected layering to build on the brand’s signature pieces as a playful way to introduce the newness for summer. The pieces will cover your festival season fits, beach moments and warm city evenings, so check out the campaign above for some inspiration.
The collection is now available via the brand’s website.
For more lingerie, check out Honeydew’s latest Bridal drop.
