Fruity Booty Goes Bridal With Hai
Dropping silky pieces for your special day and beyond.
London-based It-girl label Fruity Booty just partnered with Hai to give us the most romantic lingerie lineup yet. Introducing the brand’s first Bridal collection.
Fruity Booty’s delicate lingerie has long attracted brides with its intentional designs that add personality and a fashionable flair to the traditional underwear offerings. Taking over our top drawers since 2017, the label is now delivering something extra special for the special day. Focused on the moments surrounding a wedding as much as the celebration itself, the pieces are intended for getting ready, intimate moments and the in-between hours that often feel the most personal.
With bridal lingerie often veering towards overly traditional or even costume-like, the girlies’ prayers have been answered, and you can feel truly yourself, but with a touch of wedding bells. Fruity Booty collaborated with Hai on a few key styles in the collection, combining its signature shapes with Hai’s silk dupion. The lineup includes a silk bra, thong, bloomer, garter and little silk bags. The lineup wouldn’t be complete without a veil, so the pair has delivered a gorgeously delicate headpiece with soft bows. Even if you’re not getting married any time soon, it’s so cute you might need it anyway.
Hattie Tennant, Fruity Booty founder, shared, “White underwear has always been my favourite, so I didn’t want this to feel too bridal or costume-y. It had to be pieces you’d wear long after the wedding but also made you feel special on the big day.”
Outside of the collaboration, Fruity Booty also refreshed some core shapes and introduced a few new styles designed to elevate those everyday moments surrounding a wedding.
The collection is now available to shop via the Fruity Booty website.
In other news, we heard from Gab Bois on her surreal universe.
