BOSS Taps Gigi Hadid and Naomi Campbell for SS23
Along with their younger selves.
BOSS just launched its new Spring/Summer 2023 campaign, drawing inspiration from the childhood dedication of its talents.
The campaign stars Gigi Hadid and Naomi Campbell alongside Colombian singer Maluma, actor Lee Minho, TikTok star Khaby Lame and tennis player Matteo Berrettini, pictured alongside their younger selves. The dual portraits seek to represent the obstacles and struggle that each star faced on their journey to becoming “their own BOSS.”
Aesthetically, the SS23 offering highlights a bolder vision for the brand, arriving in a sophisticated color palette of black, white and camel. Fusing soft tailoring with elevated sportswear, the seasonal campaign exudes an effortless yet put-together spirit, encapsulated through slouchy suiting and smart silhouettes.
The campaign is set to come to life on TikTok, too, with creators offering their own take on the “Just a Kid” trend, using their childhood photos as a record of how far they’ve come.
Take a look at Hadid and Campbell in action above.
In other fashion news, check out the SS23 couture show from Viktor&Rolf.
