David Beckham Bares It All for BOSS
Lensed by the legendary Mert and Marcus.
David Beckham is so back. Starring in the latest campaign from BOSS, Beckham is pictured by legendary fashion photographers Mert and Marcus, stripped down in nothing but the brand’s new underwear line. Celebrating the launch of the BOSS ONE Bodywear collection, Beckham is captured in a series of dramatic stills as he showcases the new trunks.
“I once said that my bodywear modeling days had come to an end, but when BOSS shared their ambition for the range and brought in my good friends Mert and Marcus to shoot the campaign with their brilliant creative ideas I simply couldn’t refuse,” said Beckham of the campaign.
“The launch of the BOSS ONE Bodywear collection marks another milestone and a new chapter in our long-term strategic partnership with David Beckham. It is also a testament to our joint dedication to style and excellence. Bodywear is an iconic product group, and with this campaign, we aim to inspire customers and fans of the brand worldwide more than ever,” adds Daniel Grieder, CEO of HUGO BOSS.
Along with the models pictured, the new collection comprises a selection of underwear essentials, including trunks, tank tops and T-shirts, landing in classic black and white hues. To celebrate the new arrival, BOSS recently held an exclusive event in London’s Kings Cross, presenting the campaign to attendees via 360 screens and immersive light installations.
Take a look at Beckham in action for BOSS above, and head to the brand’s website or global stores to shop the new collection.
For more fun team-ups, check out the latest from Angel Reese and McDonald’s.
