Beloved K-Beauty Brand Memebox Is Coming to Sephora
Beauty

Beloved K-Beauty Brand Memebox Is Coming to Sephora

Its popular Pony Effect line will also be available in the US soon.
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15.2K
High- and Low-Maintenance Nighttime Skincare Routines to Try This Summer
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High- and Low-Maintenance Nighttime Skincare Routines to Try This Summer

From Aesop to Lush, our editors break down their holy grail beauty products.
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37.8K
3CE Debuts New Eyebrow Cushion & Purple Matte Lippies
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3CE Debuts New Eyebrow Cushion & Purple Matte Lippies

All you need for a fresh summer face.
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6.8K
K-Beauty Retailer Peach & Lily Is Launching Its Own Skincare Line
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K-Beauty Retailer Peach & Lily Is Launching Its Own Skincare Line

Pre-orders are open now.
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4.6K
Glow Recipe's $8 USD Watermelon Jelly Sheet Mask Is Coming Soon
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Glow Recipe's $8 USD Watermelon Jelly Sheet Mask Is Coming Soon

Boost your summer skincare.
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9.6K
L'Oréal Acquires Korean Brand STYLENANDA
Fashion

L'Oréal Acquires Korean Brand STYLENANDA

The company reportedly sold for approximately $371 million USD.
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60.1K
innisfree Now Has a Matte Mineral Setting Powder for Every Zodiac Sign
Beauty

innisfree Now Has a Matte Mineral Setting Powder for Every Zodiac Sign

Not even Mercury retrograde can ruin this.
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15.4K
Korean Makeup Artist PONY Breaks down Her 10-Step Evening Skincare Routine
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Korean Makeup Artist PONY Breaks down Her 10-Step Evening Skincare Routine

Take notes for glowy skin.
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256.4K
3CE's New Soft Lip Lacquer Is Your New Makeup Must-Have
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3CE's New Soft Lip Lacquer Is Your New Makeup Must-Have

Available in 10 shades.
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16.9K
21 Makeup & Skincare Products You Need to Try out This Spring
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21 Makeup & Skincare Products You Need to Try out This Spring

Holy grails that HYPEBAE editors can’t live without.
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