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Olaplex
The brand will bring in former LVMH and Supergoop Exec Amanda Baldwin in 2024.
This one is for the blondes.
Causing CEO JuE Wong to clapback.
These products will cancel frizz and enhance shine.
What you need to know about the No. 3 Hair Perfector formula.
Makeup, skincare and haircare launches worth trying, according to HYPEBAE editors.
The Copenhagen-based style influencer breaks down her beauty essentials.
Olaplex is a miracle worker.
