Olaplex Drops Star-Studded Campaign With Nicola Coughlan, Jenna Lyons and More
“Designed to Defy” captures the power of what truly healthy hair can do for your confidence.
Olaplex is partnering with Nicola Coughlan, Jenna Lyons and Sydney McLaughlin-Levrone for a campaign that underscores the importance of having healthy hair.
“Designed to Defy” features the actor, businessperson and athlete speaking to the camera and breaking the fourth wall, telling viewers to go against the odds and do whatever they want. Each star (as well as the models featured in the video) uses Olaplex to create a solid foundation for hair so that they can try a new trend, color or keep their strands protected.
Coughlan’s look constantly changes, so she needs to ensure that she is protecting her hair at all costs. “I first started using Olaplex on the set of Derry Girls because, for continuity, I had to dye my hair much more frequently than I would in real life,” the actor said in a press statement. “I love experimenting with my hair, but none of that is possible without a healthy foundation. Olaplex helps strengthen and protect my hair by rebuilding the bonds, ensuring it stays resilient.”
For McLaughlin-Levrone, knowing that Olaplex is keeping her hair in a strong state allows her to breathe easy. “Feeling confident in my hair when I walk out the door every morning just gives me a sense of joy. Even if it’s not the most complex look, just knowing that my hair is healthy encourages me to attack the day.”
You can watch Olaplex’s “Designed to Defy” campaign below.
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For more hair news, check out our coverage of Dyson’s new “Airbrow” tool.
