Gen Z Perfume Brand DedCool Enters Sephora With Two New Categories: Air Freshener and Laundry Detergent
Beauty

Gen Z Perfume Brand DedCool Enters Sephora With Two New Categories: Air Freshener and Laundry Detergent

The brand re-enters retail making iconic moves.

The Best New Fragrance Launches of July 2022
Beauty

The Best New Fragrance Launches of July 2022

Dishing out the deets on the best of the best in transitional scents.

Louis Vuitton's Latest Perfume Highlights Native Middle Eastern Flowers
Beauty

Louis Vuitton's Latest Perfume Highlights Native Middle Eastern Flowers

Meet the scent dubbed “Fleur du Désert.”

Will Vabbing Make Your Lover Feral?
Sex & Dating

Will Vabbing Make Your Lover Feral?

TikTok unpacks Shan Boodram’s favorite trick.

The Best New Beauty Launches of June 2022
Beauty

The Best New Beauty Launches of June 2022

Dishing out the deets on the best of the best launches for the start of summer.

Matthew M. Williams Debuts His First Perfume for Givenchy
Beauty

Matthew M. Williams Debuts His First Perfume for Givenchy

Joining the brand’s La Collection Particulière series.

Byredo Teases Entry Into the Metaverse With RTFKT
Beauty

Byredo Teases Entry Into the Metaverse With RTFKT

Featuring customized “digital and physical scents.”

Comme des Garçons Parfums Releases New Unisex Fragrance, "Zero"
Beauty

Comme des Garçons Parfums Releases New Unisex Fragrance, "Zero"

Representing “a radical expression of simplicity; a reset.”

Byredo's "Mister Marvelous" Fragrance Campaign Stars Odell Beckham Jr.
Beauty

Byredo's "Mister Marvelous" Fragrance Campaign Stars Odell Beckham Jr.

“‘Mister Marvelous’ was always a project intended to celebrate great character, resilience and creativity,” said founder Ben Gorham.

Sustainable Brand Haeckels Revives the Scents of Extinct Florals for New Perfume
Beauty

Sustainable Brand Haeckels Revives the Scents of Extinct Florals for New Perfume

Collaborating with CSM Student Tetsuo Lin to create a new future for fragrances.

Costa Brazil Drops Its First-Ever Perfume
Beauty

Costa Brazil Drops Its First-Ever Perfume

Meet “AROMA.”

Celebrity-Endorsed Fragrance Brand INTERNAL AFFAIRS Is Back With a 2.0 Version
Beauty

Celebrity-Endorsed Fragrance Brand INTERNAL AFFAIRS Is Back With a 2.0 Version

Back like it never left.

Load More