Celebrity-Endorsed Fragrance Brand INTERNAL AFFAIRS Is Back With a 2.0 Version
Back like it never left.
INTERNAL AFFAIRS, a Black-owned unisex fragrance label founded by Toronto-based creative and entrepreneur Anston Singh, is back with a 2.0 scent after going back to the drawing board.
Endorsed by basketball superstar Dwayne Wade and model Winnie Harlow, the 1.0 version of INTERNAL AFFAIRS stocked out during the initial launch. Ultimately, Singh decided to give the brand a makeover from the bottle’s packaging down to the formula and chemistry of the fragrance itself. “I spent a few weeks in Jamaica, which really inspired the entire project. It became the environment that I thought of in my head every time I sprayed the INTERNAL AFFAIRS or looked at the bottle,” Singh explains in a press release. “I decided to shoot the campaign there, as I read a lot about Ian Fleming and how he wrote so many of the James Bond books in Jamaica.”
Set to excite your senses, INTERNAL AFFAIRS features tropical notes of lemon, blackcurrant and apple with a layered blend of pear, raspberry, patchouli and musk.
INTERNAL AFFAIRS is available for $90 USD on the brand’s website.
