Off-White™ x AMOREPACIFIC Team Up for Co-Branded Makeup and Skincare Goods
Beauty

Off-White™ x AMOREPACIFIC Team Up for Co-Branded Makeup and Skincare Goods

Streetwear meets K-beauty.

10 Female-Led Korean Brands You Need To Know
Fashion

10 Female-Led Korean Brands You Need To Know

From celebrity-favorites Leey and why not us, to rising names nibgnus and JICHOI.

Airbnb Is Offering a Full K-Pop Experience for Fans
Culture

Airbnb Is Offering a Full K-Pop Experience for Fans

The virtual festival will feature “mukbang” sessions with Monsta X, makeup tutorials with Jamie and more.

13 Korean Dramas To Look Forward to in 2021
Film & TV

13 Korean Dramas To Look Forward to in 2021

‘The Penthouse,’ ‘Hospital Playlist’ and ‘Love Alarm’ will return with new episodes.

Everything We Know About NIEEH, the Brand Rumored To Be Co-Owned by BLACKPINK's Jennie
Fashion

Everything We Know About NIEEH, the Brand Rumored To Be Co-Owned by BLACKPINK's Jennie

Many of its products have been sold out since the rumors surfaced online.

Gentle Monster To Launch Dessert Brand Nudake in Seoul
Culture

Gentle Monster To Launch Dessert Brand Nudake in Seoul

Probably the chicest cakes you’ll ever come across.

9 K-Beauty Brands That Are Sustainable and Cruelty-Free
Beauty

9 K-Beauty Brands That Are Sustainable and Cruelty-Free

Everything from skincare to makeup.

Netflix Invests $700 Million USD To Produce More Korean Content
Film & TV

Netflix Invests $700 Million USD To Produce More Korean Content

Building on the success of titles like ‘Start-Up,’ ‘Itaewon Class’ and ‘Sweet Home.’

Starbucks Launches Special-Edition Figures With PLAYMOBIL
Culture

Starbucks Launches Special-Edition Figures With PLAYMOBIL

Here’s where you can get your hands on the limited merch.

Nike's Latest Air Max 95 SE Is Inspired by Korea's National Flower, Mugunghwa
Footwear

Nike's Latest Air Max 95 SE Is Inspired by Korea's National Flower, Mugunghwa

The women’s exclusive sneaker comes in a “Fireberry” pink shade.

A HYPEBAE Editor's Guide to the Best Contemporary Korean Handbag Brands
Fashion

A HYPEBAE Editor's Guide to the Best Contemporary Korean Handbag Brands

Chic, timeless bags designed in Seoul.

These Are the 11 Best Korean Dramas of 2020
Film & TV

These Are the 11 Best Korean Dramas of 2020

Add these to your binge playlist if you haven’t watched them already.

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